How SEO and SEM are unique as well as powerful?
Do you think that SEO and SEM are independent?
I also had the same question while beginning my career!
But they are similar and dissimilar in their own ways!
Well, we’ll discuss the similarities in both!
SEO improves the visibility of the page while SEM gains traffic by buying ads on search engines.
Two reasons for SEO and SEM closely association!
- Both are fond of keywords!
By SEO we get organic searches and SEM helps us to get paid results
- Both want traffic!
We need traffic in long-term and short-term! And SEO brings long-term effects while SEM gets short- term results! Both use keywords to get more traffic to their landing pages! SEO requires hard work and its very effective to drive traffic for a long period! But SEM gets faster results and it’s not free but it drives plentiful traffic while you wait for SEO results!
How keywords play an important role in SEO and SEM?
Your target is to attain maximum traffic for your pages! So use appropriate keywords as an SEOstrategy!
Add more keywords for SEM schemes!
SEM is more beneficial than SEO because it causes traffic from extremely competitive search results!
Google keyword planner is a valuable tool which helps you to plan keywords according to search trends!
You can maximize your traffic with long-term strategies!
How we employ SEO and SEM together to gain traffic?
SEO honor you with organic search results and SEM aids you to generate effective and directed advertising campaigns that help your users to navigate through the website with keywords!
Optimize and Create Content!
- Familiarity increases Trust!
Create brand awareness! SEO and SEM are good at building trust! If your brand appears twice in search results, it establishes! Organic and Paid search results establish awareness very fast!
- Together they show the best!
Analytics will tell which keywords work for your page! SERP results will increase with appropriate keywords! Beware of keyword stuffing!
I hope I made an effort to answer your queries! So tell us regarding this blog post !